As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers.

This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the economy with smart marketing and advertising strategies to meet the escalating pressure to drive return on investment.

Key takeaways include:

• Continue marketing and reallocate your mix: Make the most of marketing budgets and engage with new consumer groups.
• Focus on the end-to-end journey: Rethink omnichannel strategies and capitalize on opportunities in CTV and Addressable.
• Leverage both holistic and granular measurement: Incorporate first-party data supplemented by second- and third-party data.

In this era of adaptation, download the report to gain access to future-forward strategies necessary to navigate the new frontier.