Ready to take your marketing strategies to the next level? 💻 Join us for our Annual Marketing Report Webinar and gain key insights on optimizing reach, frequency, and ROI. Register today: http://nlsn.co/6049jls3S
Nielsen
Software Development
New York, NY 1,052,491 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Millennials with kids 🏠 spend over 7 hours a day streaming CTV content! Our recent article looks at how advanced audiences can help you capitalize on reaching cross-generational viewers and tailor your advertising strategy accordingly. http://nlsn.co/6040drYkI
A look at how CTV reach and viewership trends shift across generations | Nielsen
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Nielsen reposted this
Caitlin Clark’s regular-season debut on Tuesday night marked the most-watched WNBA (Women's National Basketball Association) game in just under 23 years. At Nielsen, we're heading into our third year of tracking how the increased attention and energy of the WNBA is impacting fan engagement and sponsorship value. Our data suggests the growth for the league, teams, players and sponsors has only just begun. 📈🏀⚡️ If you fancy chatting about WNBA fan and sponsorship data, other women's sports data or anything else related to sports sponsorship and fandom then please DM me!
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Nielsen reposted this
🎯Having a tough time nailing your campaign targets? No worries! Nielsen makes it a breeze to target across screens and platforms. From CTV to mobile and podcasts, our Audience Segments give media publishers the full omnichannel experience. Send me a DM and let’s chat. https://bit.ly/3TabTFD
Audience Segments
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Nielsen reposted this
Our own Adam Tenorio and 43Twenty's Kirby Grines talk FAST channel strategy and keys to success on June 5. Register now for the OTT.X webinar: https://bit.ly/3yqNF1C
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🎶 More than just background noise: Americans spend over 4 hours daily with audio. Want to understand how this impacts your marketing strategies? Check out Nielsen's The Record report for actionable insights. http://nlsn.co/6046dr3GO
The Record: U.S. audio listening trends powered by Nielsen and Edison Research | Nielsen
nielsen.com
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The Gauge 🔥- April saw record-breaking viewership with the NCAA women’s basketball tournament coverage. On the streaming side, Prime Video’s new original series Fallout set a new high watermark as the platform’s most successful program to date. Learn more: http://nlsn.co/6043dRFpz
The Gauge
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“With more programs available across platforms, it’s vital for creators, advertisers and the industry at large to understand what and where audiences are watching.” - Karthik Rao Our CEO talked with CNBC's Squawk Box about the impact of the newly launched Media Distributor Gauge, the first convergent TV comparison of its kind. Read more about the announcement here: http://nlsn.co/6049dMcA3.
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Don’t lose revenue 💰! Using Nielsen’s Brand Impact solution, understand which campaign aspects optimize your brand-building efforts and drive success. Learn more: http://nlsn.co/6043dzUg3
Brand Lift Studies | Nielsen
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Nielsen reposted this
Exciting news for the media industry! At Nielsen we just introduced The Media Distributor Gauge, a first-of-its-kind, cross-platform view of audience engagement by media company. This was truly a team effort, big shout out to the teams and clients that worked together to make this happen for the evolution of measurement. If you have any questions, reach out to me or your representative at Nielsen https://bit.ly/3yhX2ki
Nielsen Launches The Media Distributor Gauge, First Convergent TV Comparison of its Kind
nielsen.com