Hello Reader,
With 58% of global shoppers increasing their expenditure for seasonal events in the past 12 months, retailers and CPG brands will either bag the rewards or miss the mark.
Seasonal events give retailers and CPG brands a key opportunity to raise awareness and boost sales.
In order to strategically plan ahead, optimize activity, and thrive in the post-pandemic era, retail and CPG brands need to recognize the changing dynamics of seasonal buying and the consumer purchase process linked with seasonal events.
An exclusive report via a deep dive into
YouGov Custom Research across 18 international markets uncovers the consumer purchasing process surrounding seasonal events.
Get your free copy today.
