Despite the difficulty of the past two years, brands continue to re-balance their marketing efforts after widespread pullbacks in 2020. That said, marketers plan to increase spending across all channels over the next 12 months. 

Interested in understanding the state of the marketing industry through the eyes of frontline marketers? Download Nielsen's 2022 Global Annual Marketing Report. This year's report emphasizes:

• The importance of driving brand awareness
• Ensuring your cross-platform measurement isn’t siloed
• Solidifying your data strategy for a personalized future
• Making your brand promise your truth