Reaching holiday shoppers won’t be a simple task. While many of the consumer trends and shopping behaviors observed last year will reappear in 2021, there is still a lot of room for trends to continue changing in the face of uncertainty. Understanding the key consumer holiday trends and planning accordingly can put marketers ahead of the curve.
Throughout our 2021 Holiday Trends Guide, we leverage a variety of data sources to better understand:
- How to impact holiday purchase decisions
- Holiday hosting trends
- How shoppers plan their holiday meals
- What items are on their holiday wish lists
- Come along for the sleigh ride!
Come along for the sleigh ride!