Hi Reader,
Shoppers are getting ready to deck the halls. Is your marketing strategy ready to meet their needs?
Holiday shoppers aren’t all alike — they shop through different channels, entertain for multiple occasions, and purchase gifts for various people. And, while they are excited to trim the tree and celebrate with loved ones, 49% of shoppers expect their 2021 holiday plans to be impacted by COVID in some way.
To help make your holiday campaign planning a bit merrier, we’ve identified 5 shoppers personas — The Digital Shopper, The In-Store Shopper, The Sale Hunter, The Host, and The Gifter — using data from our customer data platform, ShopperSync™.