Third-party cookies are coming to an end. The loss of a data source can be scary, but the death of these cookies is an opportunity for brands to lean on first-party data and build authentic, trust-centric relationships with customers.
This includes:
- Proving a clear value exchange—why should customers give you access to their data?
- Asking customers for the right data at the right time and being transparent with the benefits and considerations of providing that data.
- Delivering the personalization that drives measurable results and a loyal customer base.
Below is a free guide from OneTrust to get you started. To learn more about how to collect reliable first-party data or get questions answered, start here.
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