Hello Reader,
Even though classes are still in session, it’s already time to start planning how you’ll reach shoppers as they plan for the upcoming back-to-school shopping season.
While the key back-to-school shoppers remain consistent year-to-year — parents, students, and teachers — the best ways to reach those shoppers are constantly evolving, and the key to success is a data-supported strategy from end-to-end.
To help make your back-to-school campaign planning a breeze, we carefully curated segments from shopping behavior and purchase data ingested directly from retailers, brands, and eCommerce websites using ShopperSync™, Inmar Intelligence’s proprietary data intelligence platform. No matter the category or consumer touchpoint, we can help you reach your target audience this back-to-school season with our 2021 Back-to-School Persona Guide.
Get your class in gear and download a copy of the 2021 Back To School Persona Guide today.