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Struggling to understand how attention is related to performance?

Attention is a complex concept. While it's one of the most accurate indicators of whether an ad resonates with consumers and drives business results, it's often the most elusive to nail down.

Stop spinning your wheels and learn everything you need to know about capturing attention that drives results.

Download Taking Action on Attention: Volume II to find out:

How attention metrics differ from traditional engagement metrics
Insights into consumer behavior and interaction with ads
Strategies for optimizing ad campaigns using attention metrics

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Integral Ad Science (IAS) delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Our mission is to be the global benchmark for trust and transparency in digital media quality. We do this through comprehensive, enriched data that ensures ads are seen by real people in safe and suitable environments. For more information, visit integralads.com.

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