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Sean Griffey, CEO of Marketing Dive

Advantages of New Players in the Retail Media World

This white paper explores the brick-and-mortar potential of Costco's and Wawa's new retail media networks.

Key advantages Costco and Wawa bring to the retail media table.
The regional markets where Costco leads in wholesale club visit share – making it a natural choice for advertisers seeking to maximize exposure to their promotions.
How Wawa's expansion strategy can be harnessed by partners to reach more diverse audiences

Want to reach 199,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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