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Download your copy of Forrester’s genAI guide for marketers.
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Hey there, it’s true.
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Marketers who understand how to use genAI will have a clear advantage over those who don’t. Get ahead of the pack by downloading Forrester’s B2B marketing genAI guide so you can capitalize on its full potential.
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What’s inside? Information you can use immediately to adopt a sound genAI strategy — from identifying the right starting point to prioritizing your efforts — and a Q&A from Principal Analyst Lisa Gately on balancing genAI risk and reward.
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Get your copy of Forrester’s genAI guide for marketers to learn:
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The five essentials to building your genAI approach. How to balance creative benefits with process and governance. A framework for accelerating ROI and avoiding pitfalls.
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