A lot has happened over the last 12 months. A cost-of-living crisis, the rise of Artificial Intelligence (AI), while businesses try to keep customers and reduce costs. But what happens next?

To find out, Qualtrics spoke to 28,000 consumers, across 26 countries and released the 2024 Global Consumer Trends Report.

With advice on how to keep consumers happy, this report features 4 trends that will define the customer experience playbook in 2024.