Hi there,
Statista, a leading global data provider, just released a new whitepaper: Must-Watch Consumer Trends for 2024.
You’ll learn all about consumer behavior and shopping habits to inspire marketing, innovation, and growth.
Here's a sneak peek at the insights:
- Value is a priority over price, even though 41% of consumers noticed a spike in living costs.
- Consumers will pay more for sustainable items, but 38% believe eco-friendly options shouldn’t be a luxury.
- Consumers will share data to get a personalized experience. Only 30% expressed annoyance with custom content.
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