The norms for media planning have been completely reset due to changing consumer habits—greatly accelerated by COVID-19. The data and processes that marketers once relied on, need to be adjusted to reflect the current environment and its lingering effect.

Join our webinar to hear from Nielsen's Heather Jordan, SVP, Product Management and Jay Nielsen, SVP, Global Planning Products with featured guest speaker Shar VanBoskirk, VP, Principal Analyst from Forrester to gain insight into:

• A review of the latest trends around ad spend and media consumption and the impacts of COVID-19 on the industry
• A discussion on how brands can take an agile approach, supported by data, to create effective marketing plans today
• Next steps to plan for the uncertain future to drive your business forward

Can’t make the webinar live? Register anyway and we’ll send you a link to view the session on-demand.