Keeping Up With the KPIs: Insights From 200 Brand Marketers
Insights: Marketer's Guide

Keeping Up With the KPIs: Insights From 200 Brand Marketers

A new custom study reveals the KPIs that matter most across small, medium, and large businesses in 2025

Here's how marketers are making decisions in 2025.

VAB partnered with Advertiser Perceptions on a custom survey of 200 U.S. brand marketers across small, medium, and large-sized businesses to answer 10 essential questions on how marketing goals are set, measured, and achieved today. 

 

What’s inside the report?

  • A brand marketer’s lens: 10 key questions answered by brand marketers that buy video
  • Exclusive custom data: 224 proprietary data points you won't find anywhere else
  • Segmented insights by business size: <$1M, $1M–$25M, and $25M+ annual ad spend
  • Full-funnel view: Where marketers rank TV, social, and search at driving their KPIs
  • In their own words: How marketers manage against short term vs. long-term priorities
  • Marketing playbooks: Tailored resources to help deliver on your most coveted metrics

 

Why download?

This is your direct line into what marketers care about right now – and how media partners can meet those needs. Whether you’re setting your own media strategy or tailoring your pitch to partners, this guide gives you the exclusive insights to align with the KPIs that matter most. 

 

Here's a sneak peek:

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