What is measurement in today’s media world? In our recent Measurement Fluency Webinar, Benjamin Vandegrift, VP of Measurement Solutions & Innovations at VAB, breaks down the basics in a lively Q&A, starting with a fun anecdote about how measurement *isn't* about physically measuring TV screens inside people's homes... Or is it?! 📊 Whether you're fluent or just getting started, we have your crash course in modern measurement. Reach out to us at VABI@thevab.com if you're interested in a training for your team. #MeasurementMatters #MediaMeasurement #VABWebinar
VAB
Advertising Services
New York, NY 3,823 followers
The Voice of the Video Industry. We help solve business challenges and drive overall brand growth.
About us
VAB helps brand leaders navigate through our technology-rich, data-fueled world through industry-defining insights and custom analysis as we address the challenges of today and inspire conversations of tomorrow. We are driven by clear values that spark the very best forward thinking and impactful collaboration. We are fearless in embracing the unknown and pushing the boundaries to put forth superior and authentic content that continually inspires. Audaciously curious, yet pragmatic in our approach we provide unrivaled access as we uncover trends and tackle topics that will drive business value. Our deep commitment to unparalleled research and analysis combined with our investigative approach and unique voice is at the core of who we are and infuses everything we do. VAB is an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions that maximize returns, solve business challenges and drive overall growth.
- Website
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http://www.TheVAB.com
External link for VAB
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1980
Locations
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Primary
830 3rd Ave
2nd FL
New York, NY 10022, US
Employees at VAB
Updates
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VAB reposted this
In pharma marketing, every brand faces unique challenges that require a customized, comprehensive, and scalable audience targeting strategy. In this webinar with the VAB, Kurt Robinson explains how a tailored approach has helped brands adopt CTV strategies.
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Check out this data from Comscore, Inc., LG Ad Solutions and MRI-Simmons that made our top 10 insights charts of the quarter! Download now to view the full slides 👉 https://lnkd.in/eruWzWH2
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Our newest Report details why #sports programming is a powerful tool for brands. Sports fans don’t just watch, they engage. From live viewing to brand recall, their passion fuels performance across the full funnel. Our latest report breaks it down with 20 fast facts: 🧠 Fandom: rituals, loyalty, emotional connection 📺 Viewership: live tuning, cross-platform reach 📈 Ad impact: attention, action, ROI Get the report here 🔗 https://lnkd.in/envX57GE #NFL #MLB #NBA #NHL #Marketing #Advertising
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Multiscreen TV is for brands of all ages. The average age of first-time national TV advertisers was one of our top 10 stats from Q2 2025. Want to view the rest of our top charts from the 2nd quarter? Download the latest edition of The VAB Top 10 👉 https://lnkd.in/e32dKVZb #Advertising #BrandMarketing
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Shoppable CTV isn’t just digital ads on a bigger screen—it’s an entirely different experience. To truly connect, brands need to reimagine creative, engagement, and conversion for a CTV-first world. The old digital playbook won’t win here. 🔗 Great insights from BrightLine—worth the read: 👇
Shoppable CTV ads aren't about copying and pasting digital mobile and desktop tactics onto a bigger screen. 📺 They are about building native, living-room-first experiences such as interactive carousels, gamified ads, and branded destinations that feel natural while viewing on the couch. To win, brands must rethink creative execution, viewer engagement, and shoppable TV moments from the ground up. Recycling digital playbooks won’t cut it. Read the full article from Streaming Media 👇 https://lnkd.in/gHQeS7Wc #CTVads #ShoppableAds #AdInnovation
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We know your time is valuable, so we’ve made it easy to stay ahead. Our Top 10 Most-Read Charts of Q2 2025 are here and they’re packed with insights you won’t want to miss. 📊 From #brandbuilding objectives to new advertisers, the latest on #shoppableads, and a deep dive into #Facebook account bans, it’s all in one place. 👉 Download now 🔗 https://lnkd.in/ec9nKsPT
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In 2025, two-thirds of adult viewers prefer ad-supported streaming, but how does this translate to new subscriptions? The shift toward ad-supported #streaming is just one of five key #CTV consumer behaviors highlighted in our latest report. Discover the other four in our new insights report 👉 https://lnkd.in/e_cGFsNt #Advertising #AdSupported
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Learn something new with our Question of the Week insights! These pieces are aimed at answering relevant questions asked throughout the industry. Best part? No sign-in needed—for now. Starting next week, these insights will be available only to signed-in users, so download while you still can! Here are four hot topics we think you’ll love: 🔍 Why is it important to demand transparency from my media partners? 🔗 https://lnkd.in/e2NKs_6q 🧠 Who are the key decision-makers guiding marketing strategy within businesses? 🔗 https://lnkd.in/eJvtknpz 🕵️♀️ How many fake accounts does Facebook remove each year? 🔗 https://lnkd.in/eFwHtu2k 💸 Where do ad dollars go when they’re spent with Google? 🔗 https://lnkd.in/eyRpyXqv View every QOTW here 👉 https://lnkd.in/eB453VnP #Advertising #FacebookBots #Marketing
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🎤 How can you fix the 'marketer's quagmire'? Sean Cunningham, CEO, VAB took the stage at The TV of Tomorrow Show in San Francisco this week to reconcile the choice between winning the next two quarters or the next two years - and how an advertiser can win at both simultaneously. Benjamin Vandegrift also led an inspiring discussion with his panelists Joshua Lee, Lindsey Woodland, and Chris Pizzurro bringing clarity on how quality can impact effectiveness, trust and outcomes as new standards emerge. Thank you all for bringing your brilliant insights! We look forward to continuing these future-shaping conversations and strategies around brand-building and actionable outcomes. #TVOT #TVofTomorrow
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