The Latest
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Courtesy of Roblox
Roblox brings the mall to the metaverse, and vice versa
Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.
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Permission granted by Captivate
Sponsored by CaptivateWhy attention metrics matter in DOOH advertising
Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional OOH and online video.
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Courtesy of The Wonderful Company
Wonderful Pistachios sows integrated campaign targeting commuters
OOH activations in nine markets include the brand’s first use of 3D anamorphic tech and a strong presence in high-traffic public transit hubs.
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Courtesy of WNBA
Q&AHow the WNBA is building on a breakthrough season with fans, brands
As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.
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Courtesy of Autodesk
ColumnCampaign Trail: Autodesk brings God to Earth to marvel at intelligent designs
Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.
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Courtesy of PepsiCo
Pepsi crashes barbecues to rid them of Coke in latest stunt
A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.
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Courtesy of Expedia
Expedia brings generative AI trip-planning tool to Instagram
The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.
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Courtesy of Hawaiian Tropic
Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign
The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.
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Permission granted by Netflix
Netflix hones pitch to brands with richer data, personalization tools
Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.
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Courtesy of YouTube
YouTube spotlights how brands can own cultural moments at ad showcase
A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.
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Courtesy of WBD
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.
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Courtesy of Knorr
Knorr dupes fast food favorites with Martha Stewart in social-first push
The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.
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Courtesy of Airbnb
Why Airbnb booked a social-first campaign for its experiences relaunch
Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.
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Courtesy of Amazon
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.
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Laurence Dutton via Getty Images
CMOs stretch static budgets further, with downsides for agencies: report
Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.
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Courtesy of NBCUniversal
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.
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Retrieved from PubMatic on May 08, 2025
PubMatic brings generative AI to media buying platform
The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.
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Permission granted by Unrivaled
How Unrivaled built brand partnerships that are more than logo slaps
Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.
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Giuliano Benzin via Getty Images
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.
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Courtesy of PepsiCo
Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.
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Justin Sullivan via Getty Images
Brand safety comes second amid macro uncertainty: Here’s what the numbers say
Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions.
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James Sullivan via Getty Images
Meta touts complementary powers of video, AI in overture to brands
At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.
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Courtesy of Snap
Snap unveils AI-powered advertiser solutions, Sponsored Snap updates
At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.
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Permission granted by Disney
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.
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Permission granted by Unleashed Brands
Q&A‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned
Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.
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Retrieved from Meta on May 02, 2025
Sociable: Meta offers tips for advertisers based on latest engagement trends
The Facebook and Instagram owner breaks down five key insights and how to apply them to advertising efforts.
