The Latest
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Courtesy of Newell Brands
Sharpie, Rubbermaid marketer partners with Adobe around generative AI
Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.
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Courtesy of Diageo
Smirnoff Ice toasts 25 years with first global campaign
Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.
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Retrieved from Grey Goose Vodka on June 09, 2025
Grey Goose and Zoe Saldaña stir up European-inspired burnout cure
The Bacardi brand is encouraging consumers to take time for themselves with a new campaign from its creative agency of record, BBH USA.
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Justin Sullivan via Getty Images
Publicis deepens AI transformation services with help from Nvidia
A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.
Updated June 12, 2025 -
Courtesy of M&M's
M&M’s promotes cross-generational unity with new creative platform
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
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Courtesy of Lowe's
Lowe’s launches creator network to build bonds with millennials, Gen Z
Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of “Beast Games.”
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Justin Sullivan / Staff via Getty Images
Apple takes measured approach to AI updates at developers conference
New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re looking at on their screen.
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Courtesy of Hyundai Motor America
Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas
A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”
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Permission granted by Amazon
Amazon widens access to video generator as AI ad tools gain traction
Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.
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Courtesy of Walmart
Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.
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Courtesy of WPP
WPP CEO Mark Read to retire at challenging juncture for agency giant
The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring InfoSum.
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ArtMarie via Getty Images
CMOs increase AI investments: Here’s what the numbers say
Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.
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Courtesy of Lipton Hard Iced Tea
Lipton Hard Iced Tea unites millennials, boomers over party culture
The social-forward campaign puts a heavy emphasis on content designed to appeal across age groups.
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Jack Taylor via Getty Images
EY merges design, creative, CX and AI services into EY Studio+
The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape markets at scale.”
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Retrieved from McDonald's on June 03, 2025
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.
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Courtesy of Chipotle
Chipotle’s brand chief on turning up the heat where brand meets culture
The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.
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Mario Tama / Staff via Getty Images
Airbnb names new CMO on tails of major platform overhaul
Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and experiences.
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(Valentin Russanov) via Getty Images
WPP Media launches AI-driven tool to push beyond ID-based targeting
Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.
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Courtesy of Venmo
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments
Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”
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Spencer Platt via Getty Images
Equinox names new CMO to grow luxury fitness chain’s brand awareness
The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new locations.
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Courtesy of Dove
How Dove’s first creator-led campaign paves way forward for Unilever
Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
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Courtesy of TikTok
TikTok leans on AI, search in bid to advertisers at annual summit
The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center.
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Courtesy of Lego
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.
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Permission granted by Progressive
Progressive comes to the rescue when Superman can’t in movie tie-up
A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis.
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Permission granted by Instacart
Instacart embraces ‘90s nostalgia with throwback ads and prices
Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.
