Adobe Experience Cloud

The era of generative AI is transforming business operations, and Adobe Experience Platform is leading the way, empowering brands with intelligent agent-driven solutions for smarter audience activation at scale. In the UK, AI adoption has surged by 33%, and globally, 50% of companies now use AI in key business functions. In her recent blog post, @Alyssa Espiritu shares how with Adobe Experience Platform AI Assistant, marketing teams can streamline tasks, uncover deep insights, and make data-driven decisions faster than ever. From creating on-brand marketing materials to optimising audience strategies, AI Assistant boosts productivity by up to 40%, helping businesses stay competitive and future-ready. 🔗 Discover how AI can power your business forward: https://adobe.ly/3XQ0f4A #AI #MarketingAutomation #BusinessInnovation

Stacy Martinet, Adobe's VP of Marketing Strategy and Communications, joined us at #AdobeSummit to discuss AI’s role in meeting the rising demand for content and shifting from messaging-driven to campaign-driven marketing. While AI is groundbreaking, Stacy believes the future still hinges on one timeless element: great storytelling.

The future of customer experience in the era of generative and agentic AI. At #AdobeSummit, Anil Chakravarthy, President of the Digital Experience Business at Adobe, shared how AI is helping businesses deliver personalized experiences at scale. This isn’t just a trend, it’s the future of how to connect with customers.

🚀 For Tesco Mobile, innovation never stops. As the UK’s largest Mobile Virtual Network Operator, they migrated to Adobe Commerce for its omnichannel capabilities to create seamless digital experiences, and the results speak for themselves: 📈 Up to 40% of sales now happen online 💰 12% revenue growth CTO Sally Marriott sums it up best: "Up to 40% of our sales now go through our online platform. Our transformation has really been about continuous improvement and constant innovation." Read the full story here: https://adobe.ly/3RDDVI0 #AdobeCommerce #CustomerExperience

In our exclusive interview, Maninder Sawhney, SVP of Digital GTM & Sales at Adobe, shares a forward-looking take on modern go-to-market strategy: 🔹 Meet customers where they are 🔹 Understand their journey not just their destination 🔹 Use both digital and human tools to guide them when they’re off-track

Laura Cutler from Johnson & Johnson joined us at #AdobeSummit to discuss the role of AI in healthcare. She shared how AI is driving deeper personalization, helping to track patient trends and care, and giving them the agility to target customers exactly where they are.

🚀 Currys - one of the UK’s largest electrical retailers - is leveraging the power of Adobe Firefly and Creative Cloud to create bold, engaging campaigns while streamlining ideation and creative processes. For Currys’ vibrant ‘New Term’ campaign, Adobe Firefly helped to: • Cut campaign development time from weeks to days • Reduce agency costs by over 50%. • Free up time to almost double the number of creative options the team can provide for campaigns • All while keeping content on-brand and commercially safe. 🔗Read how Currys is pushing creative boundaries: https://adobe.ly/3EAUdhG #AdobeFirefly #GenerativeAI

Imagine fans receiving personalized player news, and content based on what resonates most with them — before the game even starts. That’s the future Adobe and the National Football League (NFL) are building through AI and real-time data. https://lnkd.in/ejpfGq49

Sling TV reimagined the customer journey—and the results followed. A faster, simplified checkout led to 30% more conversions. Personalized homepages brought back users who had dropped off. Smarter offers boosted new subscriber conversions by 22%, and even subtle touches—like sports-themed carts—helped increase retention by 4%. 🚀 Read how Sling TV and Adobe made it all happen: https://adobe.ly/42N7bB9

From content and asset management to digital forms and guides to learning management systems, #Adobe helps ensure users get the right content at the right time.