It's 2025, and personalization isn't just a buzzword anymore—it's what consumers actually want from brands like yours. In our 2025 State of Personalized Marketing Report, we've dug deep to understand what today's shoppers truly want, giving you the insights you need to create experiences that make them more likely to buy We surveyed 3,300 shoppers around the world to see what they say Brands can do to improve their shopping experience—and how brands can deliver. Find the whole report here:

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