Placer.ai

Exciting updates 🌟 Introducing our May product release! Discover what's new on the Placer platform: 🗺 Map Studio - Templates ⏲ Visit Duration Segmentation 📍 Drop A Pin To Explore Any Place 👤 Personalive - Enhanced Activation & Regional Insights 📲 Mobile App – Customized View 📊 Partner Dataset Files Swipe through for a preview into each of these features. #commercialrealestate #retail #businessintelligence

Wholesale clubs vs. Superstores — Who's in the lead? According to our latest data, the winner is... Wholesale chains 🛒 – which receive about 20% of all visits to Walmart, Target, Costco Wholesale, Sam’s Club (owned by Walmart), and BJ’s Wholesale Club –generally outperformed classic superstore banners during the first four months of the year. Q1 2024 visits to Costco Wholesale, Sam’s Club, and BJ’s Wholesale Club up 8.9%, 6.1%, and 5.6%, respectively, on a YoY basis. Visits to Target and Walmart also increased in Q1 2024 (3.5% and 3.9% YoY), respectively. Walmart, by far the largest retailer in the space - receiving over 60% of all visits to Target, Walmart, Costco, Sam’s Club, and BJ’s - is particularly strong in the South and seems to still have room to grow, especially in the Midwest and Northeast. Overall, wholesale club lead visit growth, but classic superstores maintain overall visit edge. As budget-strapped consumers continue looking for bargains, legacy retail giant Walmart may still have room to grow even larger in 2024. Catch the full insights in our latest report. Link below. #retail #consumerinsights #data

Drive economic success in your community with these 5 essential methods. Location intelligence can provide a wealth of information to cities looking to make data-driven decisions. Municipalities can use this information to learn about their cities' demographics, understand movement in and out of the city, or even look at details as small as visitation trends to the local shopping center. Swipe through to see some of the ways to leverage foot traffic for effective planning and development. Full comprehensive guide available in the comments below. #strategicplanning #businessanalysis #bigdata

The latest reason why retail media is so exciting in physical stores. Get the full update from Ethan Chernofsky in this week's brief. #advertisingandmarketing #retail #media

Formula 1's skyrocketing success in the U.S. sends a clear message. Retailers and brands take note ✍️ The fusion of sports and content, especially through platforms like Netflix, has been pivotal in driving F1's unprecedented surge in popularity across the States. This has opened up a goldmine for collaborations between brands, licensees, and race events, tapping into a rapidly growing market. While the growth of the event itself is impressive, the change in visitor demographics, with a significant increase in young professionals and urban singles, provides an even more striking opportunity for American retailers and brands. This shift, likely influenced by the Netflix docuseries and the rise of influencer marketing around races, underscores a trend towards younger and wealthier audiences. For brands eyeing the preferences of these affluent, younger consumers, Formula 1's ascent in the U.S. holds valuable insights to unlock. Check out the full report in The Anchor, linked below in the comments. #marketing #consumerinsights #entertainment

Just two weeks until our new migration deep dive drops 📍 Share your predictions below on which metropolitan area you believe is leading the pack this year. 🗳 Stay tuned for the results! #migration #marketresearch #realestate

Which trends are likely to dominate the future of dining? Kristen Scholer of Cheddar spoke with our Head of Analytical Research, R. J. Hottovy, CFA, to delve into the current state of the dining sector. They discussed various factors, such as top-performing brands at present, trading down, earnings results, consumers cutting back due to food inflation, holidays attracting larger crowds, and influencer endorsements yielding big successes. Check out the full news segment below ↓ Thank you, Kristen, for having us on! Jesse Kent Derring-Do Inc. #dining #consumerbehavior #inflation

✅ Invest more wisely ✅ Improve marketing spend ✅ Identify optimal locations Just a few of the many ways location intelligence can revolutionize your decision-making process. We recently caught up with leaders from rue21 and Pepper Palace, Inc to discuss how Placer insights elevate their business strategies. Huge thanks to Karlyn Mattson and Paul Bundonis for sharing how leveraging this critical data drives success for your brands. #business #marketing #businessintelligence

The fitness sector is a prime example of why context is so important. Tune in to this week's brief featuring Ethan Chernofsky to explore why taking a broader perspective is essential for analyzing performance and ongoing progress. #fitness #analytics #data

This sector is making waves felt across industries far and wide. Which raises the question: where exactly is the current strength of C-Stores coming from? Here's what our latest white paper reveals: ⓵ Between April 2023 and March 2024, C-Stores experienced consistent year-over-year visit growth, generally outpacing the overall retail sector. ⓶ Chains like Casey’s, Maverik, Buc-ee’s, and Rutter’s are redefining the C-Store space, transforming convenience stores into prime destinations. Over the past year, the average number of visits to the locations of these four chains grew year-over-year, outperforming the industry average. ⓷ Casey’s, known for its breakfast and pizza offerings, and Maverik, which offers a popular breakfast burrito, have positioned themselves as breakfast spots. Both chains attract higher-than-average shares of morning visitors, and Casey’s and Maverik also draw more fast-food pizza and burrito aficionados, respectively, compared to the average C-Store. ⓸ Buc-ee’s and Rutter’s are proving that bigger can be better. Buc-ee’s has emerged as a prime tourist attraction for families and weekend visitors, partly due to its large locations. Rutter’s is increasing visits and dwell time by embracing large-store formats. Full analysis → hubs.li/Q02v_zpw0 #retail #consumerinsights #strategy