The global entertainment scene has changed, but how? And who’s come out on top? Which social media platforms does each generation gravitate to?
What's inside the report?
Content that works best on social
Which social platforms do consumers turn to most for their entertainment fix? What types of content are they craving?
The world of gaming and social media
How has the gaming audience diversified? What role do video streaming services and social platforms play in the gaming experience? What's the deal with gaming and the metaverse?
Podcasts are proving popular
With listening time at 59 mins a day, are podcasts the next marketing channel to give brands success?
Esports is joining the game
Brands can score big in this community-led landscape, but success isn’t without its pitfalls.
Discover the biggest consumer trends in TV, music, gaming, and social media to skyrocket your 2022 strategy.