May 4th, 2022, YouGov
As gyms continue to claw their way back from the ravages of the pandemic in many markets, data from YouGov’s new Global Profiles tool reveals which markets have the highest proportion of active consumers.
According to our data, 79% of consumers in Vietnam reported having worked out or played a sport at least once a week in the last month, followed by those in South Africa (73%), India (69%), Indonesia (68%), and the United Arab Emirates (68%).
According to YouGov’s Global Profiles tool, which collects data in 43 markets, a global average of 61% of consumers engage in some form of physical activity at least once a week.
Key western markets, such as Great Britain (40%), the United States (50%), France (54%) appear lower on our list.
Drilling a little deeper in the Great Britain and United States numbers, we see those aged 25-34 are the most likely age group to be active at least once a week; 52% in GB and 63% in the US. This group is more active than the youngest 18-24 group, of which 46% and 56% report being active at least once a week in GB and the US respectively.
Data shows 49% of Brits aged 35-44, 41% of Brits 45-54, and 39% of Brits 55 and older are active at least once a week. These figures are lower than in the US, where 53% of those aged 35-44, 44% of those 45-54, and 42% of those 55 and older report being active at least once a week.
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Methodology: The data is based on the interviews of adults aged 18 and over in 43 markets with sample sizes varying between 841 and 40,199 for each market. All interviews were conducted online. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples.