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Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp https://lnkd.in/eX2hftJg
LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
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The LiveRamp enterprise data connectivity platform connects people, data, and devices across the digital and physical world, powering people-based marketing and allowing consumers to safely connect with the brands and products they love.
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LiveRamp reposted this
Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp https://lnkd.in/eX2hftJg
LiveRamp reposted this
Today, savvy consumers expect more from the brands they choose to share their personal information with. They want personalized experiences, unique offers, and special discounts. And they demand that their data is in safe hands. First-party data. Consented data. Permissioned data. Whatever you call it, companies need to prioritize a trusted value exchange to strengthen their bond with consumers. Check out my latest article to better understand how secure data collaboration can help companies grow brand and business value by earning customer trust. #datacollaboration #marketing #datainsights
99% of orgs plan to leverage data collaboration to create more brand and business value this year. 💡 Download our new report “AI and Other Top Trends in Data Collaboration and Clean Rooms” to explore data collaboration use cases across industries. https://lnkd.in/e4mgtXt6
Did you hear about how Pinterest is enabling brands to supercharge their ability to reach customers who are looking for their products and services? In this short video with Pinterest's Product Manager of Ads Data and Partnerships, Jimmy Ho, learn how data collaboration is enabling: 👉 Precise audience activation to deliver personalised customer experiences 👉 Effective conveyance of the impact of advertising investments to Pinterest’s partners 👉 Enhanced privacy preferences while maximising performance and measurement accuracy Watch the video here: ⬇️ https://lnkd.in/esD5nq7v
Want to know how your business can unlock greater effectiveness and efficiency within your marketing operations? In the sixth instalment of his series on data collaboration, Graham Tricker VP Revenue UK at LiveRamp discusses how data collaboration can do exactly this, empowering your campaigns to operate with optimal impact... ✍️ Getting the right message 👨🏻💼 To the right person ⏰ At the right time 👨🏻💻 And though the right channel 👤 Within a privacy-first environment Underpinned by an example from LOOKFANTASTIC.COM, Graham shares how they leveraged data collaboration to improve efficiency and effectiveness, ultimately increasing ROI to 7.2 📈 Read Graham's full blog on our website here: ⬇️ https://lnkd.in/dVzr4u4q
⏱️ As Google Chrome postpones the cookieless countdown, don't take your foot off the pedal! That's only an extra four months to take the necessary steps and futureproof your business 🙅🏾♂️ With 50% of the web already cookieless, now is the time for omnichannel marketers to discover more effective solutions. LiveRamp's Chief Connectivity & Ecosystem Officer Travis Clinger says "The delay to early 2025 is a small one, and as an industry, we should use this time wisely to move to solutions that are proven to perform better than cookies today." 🍪🚫 Discover how leading brands like Omni Hotels & Resorts and NBCU Advertising & Partnerships are achieving success by embracing solutions like #PAIR early. Check out our blog for more insights into the future of marketing without cookies. 👇 https://lnkd.in/ecGvZqy9 📈✨ #CookielessFuture #MarketingInnovation
Want to shift the value extraction process from data into a high gear? 🚗💨 In our latest article, LiveRamp's VP Revenue UK, Graham Tricker, explores how data collaboration can streamline processes, saving both time and resources. From accelerating media planning to optimising operational workflows, data collaboration offers a myriad of benefits beyond targeting. Learn how Boots UK increased its digital media budget execution from 7% to 60% by leveraging data collaboration, making the process quicker and more autonomous. But it's not just about internal efficiency... retail media networks also reap the rewards. CPG companies can run campaigns more efficiently, saving time and resources while delivering targeted results. 📈 Dive into our blog to uncover real-world examples and insights into how businesses are leveraging this powerful approach to drive success ⬇️ https://lnkd.in/dzFWeF9P #DataCollaboration #Efficiency #MarketingStrategy
From boosting ROI to driving targeted campaigns, data collaboration is unlocking a multitude of opportunities for brands 📈👩🏻💻 LiveRamp's VP of Revenue UK, Graham Tricker underpins three pivotal areas where data collaboration can unlock greater business value in his recent blog. With examples from companies like LOOKFANTASTIC.COM, British Gas and Barilla Group, Graham gives insight into real-world examples showcasing how harnessing data collaboration can unlock unparalleled value for your brand. Read the blog here: ⬇️ https://lnkd.in/dQegSc9m
What is data collaboration? 🤔 One thing's for sure... It's a seriously hot topic for the most innovative and successful companies; unlocking new revenue streams as well as improving cross-functional operations. In his recent blog, Graham Tricker VP Revenue UK expands on: ➡️ The four main types of data collaboration ➡️ Data haves and have-nots ➡️ Doing more with less as budgets get squeezed Check out what Graham has to say here: 👇 https://lnkd.in/ej6fGSJf
Insights from the latest IPA (Institute of Practitioners in Advertising) Bellwether Reports that while overall marketing budgets are on the rise, main media is facing challenges. Among other industry experts, LiveRamp's UK MD, Hugh S. shares his perspective on navigating this shifting landscape by maximising the value and operational efficiency of the customer insights available through owned first-party and second-party datasets. 📈 Read more on NewDigitalAge here: https://lnkd.in/eyQ2BYfm #marketing #IPA #industryinsights
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