How to Employ Up-Front Risk Assessments to Successfully Combat Fraud

In the past year, more than half of eCommerce companies experienced an increase in promotion abuse, causing significant loss to retailers. Meanwhile, marketplaces have seen more malicious users impacting platform integrity via policy abuse. This type of activity is driving the need for stronger measures to keep those actors off a platform entirely or limit their movement.

Join Ekata live on Thursday, February 24th, 2022 at 9:00 am PST where Jordan Reynolds, VP of Market Strategy, E-commerce and Marketplaces, and Ramcha Angarai, Principal Product Manager, Account Protection Products, will discuss how organizations like yours can use risk assessments at the time of account sign-up to fight fraud while creating a seamless onboarding experience for your customers and users.

During this webinar, you’ll learn: 

• How the changing world of digital commerce — and the type of fraud it attracts — makes it increasingly important to perform risk assessments at sign-up
• Effective account sign-up flows that deliver the right level of friction based on customer risk level 
• Risk assessment strategies that help safeguard your platform from bad actors while supporting conversion goals
• How Ekata data, in addition to your own, can help you implement risk strategies during account sign-up without adding unnecessary friction

Your Webinar Presenters

Jordan Reynolds

Vice President, eCommerce, and Marketplaces

Jordan leads the eCommerce and Marketplaces  segments at Ekata, supporting the most significant global retailers and over 1,000 customers. As an early team member, he has pioneered innovative approaches to digital identity verification risk decisioning and enjoys helping businesses stay ahead of emerging risk trends. Jordan, a proud Husky, graduated from the University of Washington Foster School of Business with a BA in Finance.

Ramcha Angarai

Principal Product Manager

Ramcha Angarai, Principal Product Manager, Account Protection Products, has over seven years of experience leading product development. Before Ekata, he was the first Product Manager at Funding Circle — a global online lending marketplace for businesses where he was part of the journey to an IPO in 2018. Ramcha received his Master’s degree in Computer Science from Georgia Tech

Made possible by the proprietary
Ekata Identity Engine™

Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.

Join 200+ secure customers

Key Benefits

Improve Approval Rates

Verify more legitimate interactions to grow and retain your customer base.

Reduce Chargebacks

Catch more fraud to protect your bottom line.

Optimize Manual Review Queues

Make faster risk decisions and approve more good transactions.

Avoid Lost Revenue

Decline the fraudulent transactions while approving more good customers.

Award Winning Global Identity Verification Solutions

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About Ekata

Ekata Inc., a Mastercard company, empowers businesses to enable frictionless experiences and combat fraud worldwide. Our identity verification solutions are powered by the Ekata Identity Engine, which combines sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using Ekata’s solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners, including Alipay, Paypal, and Microsoft, to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.