Shoptalk

Trust us. You don't want to be watching from the sidelines at Shoptalk Europe while all your peers and competitors are packing months of pre-booked, mutually matched business meetings into just three days. Get your Shoptalk Europe before this Friday 17 May at 5pm CEST to be part of Meetup. Then do the "I'm going to be part of Europe's biggest and most efficient retail networking programme" dance💃🕺 See who's already coming: https://lnkd.in/ek7kPzpV Join them: https://lnkd.in/e_UQ8FWV

Gamification of the in-store shopping experience is a trend we’re following closely at Shoptalk and Groceryshop, part of the suite of tactics we’ve identified in the next-generation demand creation toolkit. Ahead of Shoptalk Europe in Barcelona next month, research partner IGD (Institute of Grocery Distribution) visited Poland to see the latest Żabka Polska stores, one of the most digitally innovative and progressive grocers in central Europe, and found new examples of in-store gamification in action. Żabka Polska now operates more than 50 autonomous Nano branded stores in Poland, developed in collaboration with technology partner AiFi Inc. The latest store visited by IGD, Dobra 54 in Warsaw, was typically small (47 sqm sales area), carrying 800 SKUs. Shoppers enter the store via credit card or the Zappka App, and the latter provides the gateway to the in-store gamification. The Zappka App has 7 million active users in Poland, and enables the Żabka Polska loyalty program. To drive impulse purchase and trial, shoppers could visit a “Nano Point” just after store entry, where a touch screen gave shoppers the opportunity to win a significant discount on a surprise product. Products featured were largely impulse and snacking categories, with discounts near 50% to enable CPG’s drive volume, discovery and trial in impulse categories. Other discounts available to App users in-store included a daily deal only in Nano stores, offering a specific product for just one Polish Zloty ($0.25) when five Polish Zloty are spent, again focused on impulse categories. The Zappka App includes promotional features and new product launches in the style of Instagram Stories, designed to appeal to Gen-Z shoppers, and recently encouraged users to look after a virtual frog Zabu and win shopping rewards, attracting engagement from 2 million users. The so-called “Temufication” of retail suggest demand creation is possible through programmes including limited-time special offers and gamification, this activity from Żabka Polska the latest example we’ve seen if this thinking being executed in a seamless way. Discover IGD’s brand-new framework research on physical grocery stores of the future directly from Insight Director Tom Wakeman on the Groceryshop track at Shoptalk Europe, 3-5th June in Barcelona. Tomasz Blicharski, Wojtek Krok, Paulina Kazimierska, Pawel Grabowski, Dan Butler, Stewart Samuel, Toby Pickard

Retailers and brands - 𝐓𝐇𝐈𝐒 𝐈𝐒 𝐍𝐎𝐓 𝐀 𝐃𝐑𝐈𝐋𝐋. We have less than 100 of our free VIP Hosted Retailer & Brand tickets remaining to experience all of this at Shoptalk Europe this 3-5 June in Barcelona 👇 The deadline to apply is this Friday 17 May. We expect to be sold out by this Thursday. See who's already coming: https://lnkd.in/ek7kPzpV Join them: https://lnkd.in/eNUsug53

Proud to represent #TeamMDLZ and speak at #ShopTalkEurope this year where 47% of the speakers are women leaders. Check out the incredible Shoptalk Europe agenda: https://lnkd.in/grhYgXYw and I hope to see you at #ShoptalkEurope this 3-5 June in sunny Barcelona.

Another day, another batch of awesome retailers and brands signing up for Europe's #1 Retail Innovation Show! Get your Shoptalk Europe ticket before this Friday 17 May at 5 pm CEST to be part of Meetup. Check out the latest, full attendee list now: https://lnkd.in/ek7kPzpV Then join them: https://lnkd.in/e_UQ8FWV #shoptalkeurope #retail #ecommerce

You don’t need us to tell you there is a huge gender disparity in leadership roles across the retail ecosystem. And while we have so much more to do, we cannot wait to shine a light on so many women leaders across our Shoptalk Europe stages, women led intimate roundtable discussions and our breakfast for Women in Commerce brought to you by Pacvue this 3-5 June in Barcelona. Check out our latest speakers lineup now: https://lnkd.in/eE-mqiZA Then grab your front row seat: https://lnkd.in/e_UQ8FWV PS Book by this Friday, 5pm CEST to apply for our final remaining VIP Retailer & Brand tickets. We fully expect to be sold out by this Thursday.

If you want to join these retailers and brands who have signed up in the last 24 hours, you must act this week before the Meetup deadline. Get your Shoptalk Europe ticket before this Friday 17 May at 5 pm CEST to be part of Meetup. Check out the latest, full attendee list now: https://lnkd.in/ek7kPzpV Then join them: https://lnkd.in/e_UQ8FWV #shoptalkeurope #retail #ecommerce

It's price break day! Prices go up at midnight GMT tonight. If you want to join the incredible retailers and brands that have signed up in the last 24 hours - act now! Get your ticket today to be at Shoptalk Europe, this 3-5 June in Barcelona. Check out the latest, full attendee list now: https://lnkd.in/ek7kPzpV Then join them: https://lnkd.in/e_UQ8FWV #shoptalkeurope #retail #ecommerce

Hey hey is price break day tomorrow! Prices go up at midnight GMT on Friday 10 May. So act now to get your ticket at the best possible price. Check out the retailers and brands that have signed up in the last 24 hours! Don't forget Shoptalk Europe takes place this 3-5 June in Barcelona, less than a month away! Check out the latest, full attendee list now: https://lnkd.in/ek7kPzpV Then join them: https://lnkd.in/e_UQ8FWV #shoptalkeurope #retail #ecommerce

Want the inside scoop on tomorrow's retail innovations? How about walking cone-fidently into guaranteed, mutually matched retail meetings? And let's not forget the legendairy Industry Night retail party. What can we say, we're a big softie for fueling epic retail connections 🤷♀️ Ticket prices increase tomorrow for Shoptalk Europe taking place this 3-5 June in Barcelona. See who's already coming: https://lnkd.in/ek7kPzpV Join them: https://lnkd.in/e_UQ8FWV We'll stop milking the ice cream puns now....