What is P2C?
Product-to-Consumer Management (P2C) is a software category designed to simplify the complexity of today’s commerce. Instead of working across siloed systems to manage your product data as it moves between suppliers and buyers, P2C condenses operations into a single platform, while providing advanced capabilities to continuously enhance product content.
Who needs P2C?
A P2C strategy is essential for global businesses managing millions of SKUs across multiple channels and markets, as they need to create and update product content at scale.
From fashion and health and beauty to CPG and manufacturing, P2C Management helps companies across all industries achieve long-term commerce success.
What is the value of P2C?
- Grow revenue by boosting performance across all sales channels
- Expand to new markets and channels with a faster time-to-market for new brands, products, and campaigns
- Optimize budgets with insight into the top-performing products and channels
- Increase efficiency by streamlining workflows between operational, logistics, IT, and marketing teams
How does P2C work?
- P2C software integrates with all export channels, so you can share perfectly tailored product content with any retailer, advertiser, marketplace, distributor, wholesaler, or data pool worldwide.
- AI tools automate complex data tasks, so you don’t need to rely on developer resources or manual data manipulation.
- A centralized data view provides a comprehensive look at all product content, regardless of the channel or market, so you can identify and test potential growth opportunities.
Explore more P2C resources
The big book of product-to-consumer management
This collection of customer stories illustrates how companies across industries and regions work with Productsup to master commerce anarchy and realize their commerce potential.
The P2C management technology market
This report from Constellation Research introduces the concept of product-to-consumer (P2C) management as the way forward for companies looking to exert decisive control over their digital commerce systems.
Video: How P2C is transforming commerce
Learn about the impact of P2C tech and strategy on commerce and how businesses can measure their P2C transformation.
What commerce executives say about P2C management
“A holistic customer experience is a prerequisite for increasing potential sales and retaining customers. Our customers can overcome commerce anarchy with Product Content Management based on SAP® Commerce Cloud and Productsup's Product-to-Consumer platform. The only strategy that leads to success is to implement strategies for managing P2C information value chains across all channels and products.”
“For Grundfos, it was extremely important to create a single point of truth which helps us direct our product information to our customers. We needed a provider with a clear vision for the future of commerce and the technology to realize that vision. With the Productsup P2C platform, we can deliver our product information to all major trade, sales, and business channels. We can now implement changes quickly and efficiently with low engineering resources.”
"Commerce anarchy was pretty much my life before I worked with Productsup. Now I’m 100% in control and have everything I need to do a great job at my fingertips. And when I go on vacation, it’s always an easy handover.”
"Each of our partners is handing over specific product data feeds that vary in size and quality. It is always important not to lose sight of the overall goal - in our case: to have standardized product data. The Productsup P2C platform helped us reach this goal by enabling us to deliver our partner-specific product information in a highly automated and efficient manner."
“Companies are struggling to manage all the different channels out there. With the Productsup P2C platform, you can rise above commerce anarchy, delivering excellent quality product information without compromising on your time to market.”
“Product information management and content syndication requirements have accelerated with the significant shift towards digital commerce. With the Product-to-Consumer platform from Productsup and Informatica MDM - Product 360, companies can efficiently manage and syndicate rich product information to their sales and marketing channels across multiple countries and languages to drive engaging product experiences.”
