BlueConic

Are you going to be at #AntiCon2024? If so, plan to see Nicky Peterse lead one of the day’s first discussions! BlueConic is hosting this session on Stage B at 9:40 AM. Be ready to explore the most pressing questions regarding consumer privacy and third party data deprecation within the shifting landscape of digital marketing. If you haven’t registered, it’s not too late! Secure your spot at AntiCon here: https://bit.ly/4bvkgSb #AntiCon #BlueConic #MarketingTransformation #London #MarTech #AI #GrowthMarketing #Strategy #DigitalMarketing #Privacy #Technology #Data

We’re thrilled to share that BlueConic has been selected as a finalist in The Drum Awards alongside Mattel, Inc.!    Our partnership with Mattel has been truly transformative, with BlueConic playing a key role in their digital evolution. From enhancing their first-party digital data capabilities to the successful launch of Mattel Creations, it's been an incredible journey.   We're excited to continue collaborating with Mattel to drive innovation and elevate their DTC business and broader marketing efforts. Here's to more successes ahead!    #DrumMarketingAwards #Finalist #Innovation #DigitalTransformation  

Is Google exploiting advertisers? According to the US Department of Justice (DOJ), yes. During its closing statement in the ongoing US vs Google antitrust trial, the DOJ alleged that Google is creating a search ad monopoly, to the detriment of its advertisers. If true, some industry experts believe advertisers will have every right to be "up in arms" over the issue. Read PMW's full analysis of the news via the link in the comments, with insights from BlueConic's CEO Cory Munchbach and AccuraCast's Managing Director Farhad Divecha. #paidsearch #searchads #google #bigtech #USDOJ #advertising #performancemarketing #tech

One of the most common tactics we see when getting started with AI is dumping all your data into a model and hoping for valuable returns. But that's not best practice. Below, our Director of Data Science Bart Leusink explains the concept of Minimally Viable Data, and why quantity does not equal quality when it comes to AI. Learn more at: https://lnkd.in/eWhTP7Nj

We are excited to share that BlueConic will be joining an upcoming webinar from A Media Operator! Anchorage Daily News is Alaska’s most popular newspaper and news site, and over the last few years, they’ve achieved immense success with subscriber acquisition and retention. Anchorage Daily News’ Director of Digital Audience Jeremy Feldman will be joined by AMO’s Jacob Donnelly and our own Ty Scott to discuss the role of data in improving product launches and generating more revenue. If you’re interested in the future of publishing and subscriptions, this is a can’t miss! Here’s everything you need: What: Breaking Down The Tactics Anchorage Daily News Used to Grow Their Subscriber Revenue When: May 21st, 1:00 PM ET Register here: https://bit.ly/3yiCF6I #Webinar #Publishing #Media #AudienceMonetization #MediaStrategy #AnchorageDailyNews #BlueConic #DigitalStrategy #Data #ContentStrategy #RevenueGeneration

Discover the top 5 RFP trends in #CDP evaluation and learn more about use cases, third-party cookie deprecation, data privacy, and more. http://bit.ly/40ZlkJO

In our ebook “Navigating the 2024 CDP landscape” we have the pleasure of interviewing Leonardo Carbonara, VP Product at BlueConic and a marketing technology veteran with over 20 years of experience including leadership positions at Salesforce, Thunderhead and Pegasystems. The quote “We’re focusing on the concept of orchestration as a service” comes out our discussion about how an integrated real-time CDP like BlueConic can co-exist in a composable oriented MarTech stack where data is orchestrated combining real-time listeners and federated data from the customer data warehouse. To read the full interview with Leo and get more insights on how to navigate in the 2024 CDP landscape - please visit www.marchitechs.com and download the free ebook.

Upcoming Event Alert! Join BlueConic at AntiCon2024, an innovative one-day event dedicated to marketing transformation. With over 30 seminars covering growth marketing, AI & automation, and data optimization, AntiCon promises an engaging and distinctive experience. Here are the key details: 📅 What: AntiCon 2024 🗓️ When: Thursday, 23rd May, 📍 Where: Magazine London, 11 Ordnance Crescent If you’re interested in attending, here is the link to apply for a free ticket: https://bit.ly/4bvkgSb The BlueConic team looks forward to seeing you there! #AntiCon #BlueConic #MarketingTransformation #London #MarTech #AI #GrowthMarketing #Strategy #DigitalMarketing #Privacy #Technology #Data

Did you join EMARKETER’s Virtual Summit? Last Friday, BlueConic’s Samantha Ngo was joined by Evelyn Mitchell-Wolf and Carryl Pierre-Drews to discuss audience targeting, ID resolution, and marketing data utility. The panel explored many topics essential to success in the evolving digital landscape. And in light of Google's recent announcement on cookie deprecation, this discussion was particularly insightful. If you didn’t get a chance to attend or you’re looking to re-watch, it’s not too late to check out the recording! https://bit.ly/3JUzK6I #EMARKETERVirtualSummit #BlueConic #EMARKETER #DataManagement #DataPrivacy #DataStrategy #Webinar #OnDemand #CookieDeprecation #DigitalMarketing

I've been talking a lot lately about how the BlueConic #customerexperience, characterized by Expertise - Partnership - Empathy, is a competitive differentiator for us, especially in a world in which there are now more than 14,000 #martech vendors according to Scott Brinker's latest supergraphic). To be clear: CX as a differentiator is not my idea, nor is the thesis that trusted individuals are more effective and trusted firms more profitable than those that aren't. But it's been a lot of fun for me to talk about how we've taken those bedrock principles and made them our own at BlueConic, particularly in our revenue functions, and the measurable impact of EPE on our business results. And by "fun" I mean, the team at Vista Equity Partners' actually let me give a talk at the go-to-market summit last week called "Lessons in Revenue from Barbie" which was a BLAST (thank you Dave Anderson!) and that was coming off a joyful conversation with Alice Heiman for her #salestalk podcast which is now live for anyone who wants to hear the episode aptly titled, "Leading with Empathy." (Link in comments.)