Win big with Gen Z this Black Friday

The competition to win Gen Zs attention is on. To ensure you capture their hearts and win their custom this Black Friday, we’ve collated everything you need to know in one handy guide.

How to win big with Gen Z this Black Friday focuses on the top four themes to Gen Z’s shopping this fall – as told by our network of over 4 million Gen Z college students. Dive into gifting, personalization, luxury purchases and sustainability – understand which theme you can leverage to your advantage, and explore success stories from brands that have done it all before.

Inside the guide: 

• Student stories: underpinning our first-hand insights into the student market, we’ve included perspectives from real-life students on Black Friday shopping.
• Sector snapshots: From homewares to beauty to tech and mobile – plus everything in between. Learn what Black Friday will look like for students in your sector. 
• Actionable insights: We don’t just give you the insights – we’ll provide you with a roadmap for putting them into action, so that you can ensure your Black Friday student strategy is a winner.