The Walmart Advertising Success Kit
Walmart.com is the second-largest, and one of the fastest-growing, online marketplaces in the US. But to outflank your competition and capture market share on the site, you need to fine tune your advertising strategy based on the latest best practices and tactics at your disposal. This Success Kit will give you a comprehensive run down of the latest improvements and changes across Walmart.com advertising, a full guide to getting started and scaling on the retail site, along with a list of key resources.
- Latest changes to Walmart's advertising platform
- Best practices for marketplace sellers looking to grow
- Real-world examples of how sellers, large and small, are using advertising to scale on Walmart.com
- Showcase how optimization is critical for driving advertising efficiency and capturing market share on Walmart's marketplace
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Your hosts
Jason Magee
Senior Director of Sales, Teikametrics
Lex Josephs
VP of Ad Sales & Ad Tech Partnerships, Walmart
