Adobe Experience Cloud

On this episode of the Six Five In the Booth, host Keith Kirkpatrick is joined by Adobe's Ken Reisman, Vice President of Digital Media for Enterprise, for an illuminating conversation on how Adobe is catering to the evolving content needs of modern enterprises. Recorded at Adobe Summit, Adobe's premier Digital Experience conference, this discussion delves deep into the realms of innovation, GenAI's business impact, and what the future holds for Adobe Firefly. Their discussion covers: * The significance of Adobe Summit as a hub for digital experience innovation and what enterprises are seeking to truly leverage the potential of GenAI. * Ken Reisman’s insights on the latest innovations and product announcements from Adobe, highlighting the developments he's most enthusiastic about. * The future trajectory for Adobe Firefly amidst Adobe's expansive innovation landscape and other key takeaways from the event. #Adobe #AdobeSummit #GenAI #DigitalExperience #KenReisman #TheSixFiveOnTheRoad

Another phenomenal year at #AdobeSummit has wrapped up! If you missed out on the action, fear not! You can now catch up on all the sessions on demand. And if you’re a marketer eager to stay ahead of the curve on Gen AI, I’ve got you covered on what to watch with this quick recap. Check out: • Adobe's CTO of Digital Media, Ely Greenfield, simplifies generative AI and its transformative impact on content workflows [SKI1]. • Heather Freeland, Adobe’s Chief Brand Officer, and her team revolutionize content creation with generative AI, slashing content development time [S316].   • Lastly, don't miss my The B2B Institute session with Derek Yueh on the fundamental marketing laws governing growth in B2B tech [S747]. Watch Summit on demand sessions here: https://lnkd.in/ef89XpA5     Adobe Experience Cloud #CustomerExperience #GenerativeAI #B2BMarketing #Innovation #Creativity #ContentSupplyChain #AdobePartner #AdobeInsider #TheB2BInstitute

What an event. I’m still buzzing after #AdobeSummit! I was a big believer in AI before Summit but now I’m convinced this is the biggest shift marketers will see in our lifetime.   If you weren’t able to tune into Summit live you can catch up on everything you missed on-demand here: https://lnkd.in/g54vEkfS  #AdobePartner Adobe Experience Cloud

Sharing a quick recap of what happened in #AdobeSummit this year. Major developments for enterprises and marketers for Gen AI were announced. There are many more updates that you can learn about by watching on-demand sessions here: https://lnkd.in/grgXFdxU I partnered with Adobe Experience Cloud and attended their virtual summit to discover the #GenAI enterprise use cases and the extent of adoption.     Let me know what your favorite takeaway in the comments! #AdobePartner

Here’s the harsh truth about #AI: Many organizations and leaders are blindly navigating the role #AI can play to drive efficiency across the business while delivering competitive advantage. Adobe’s ecosystem and partnerships are the exception. This was my #1 takeaway from the #AdobeSummit For many businesses, driving marketing campaigns and personalization have disconnected workflows, teams and systems that often break down. Meanwhile, the demand for personalized, engaging content is fierce across marketing and sales channels. Adobe offers an integrated set of #AI powered products that enable brands to win which continues to elevate the role generative AI can take to propel marketers into a new era of productivity and creative potential for our businesses. One big #AdobeSummit innovation announced integrates Adobe Experience Cloud workflows and insights with Microsoft Copilot to deliver generative AI powered capabilities that enable marketers to increase collaboration, efficiency and creativity. If you weren’t able to tune in live, #AdobeSummit content is available on-demand here: https://lnkd.in/g-C-WBrf #AdobePartner #AdobeSummit Adobe Experience Cloud

Cookie deprecation 🤝 miniature chairs? 🤔 Our Insiders know how to combine these two concepts in our #AdobeSummit game of Big Concept, Tiny Object. Check out more fun: https://adobe.ly/3JnGBoJ

Adobe Summit 2024 was an unforgettable experience. Both days of the conference were packed with great keynotes and sessions, and I got to meet new people and re-meet old connections 😄 If you want to re-live Adobe Summit, check out on-demand sessions here: https://lnkd.in/dtRvEE-j Hope you see you there next year! #AdobePartner Adobe Experience Cloud

My Top Adobe Summit 2024 Highlights I attended Adobe Summit virtually this year and learned so much. There were over 200 sessions to choose from and I was only able to catch a few live. So, I’m catching up this week by watching sessions on-demand. If you’re interested in watching sessions yourself, visit this link and let me know in the comments which session is your favorite  https://lnkd.in/dJaH8Tci Adobe Experience Cloud   #AdobeSummit #AdobePartner 

The progress of an ecommerce team can be demonstrated in four functional areas: 👉 Technical health 👉 Performance monitoring 👉 Business metrics 👉 User experience and loyalty Here's what to consider for each cornerstone: https://adobe.ly/3UcM207

Last week, we hosted an exciting event in Madrid, uniting industry thought leaders and customers. We started with some dynamic updates from Nieves Rodriguez followed by a captivating keynote by Julián Cañadas, shedding light on the latest from #AdobeProfessionalServices. Our focus on #ContentSupplyChain and #GenAI was highlighted by the insightful presentation delivered by our very own Rafael Martín. A big thank you to Angel Claro, our customer from Santander for his invaluable contributions! #MadridEvent #CollaborativeEngagement