NYU SPS Integrated Marketing & Communications

Wednesday was the NYU All-University Commencement, and the #VioletPride was everywhere! Congratulations to all NYU School of Professional Studies graduates! Representing SPS in the platform party along with Dean Angie Kamath were Felipe de Sande Palma, MS in Sports Business (Preston Robert Tisch Institute for Global Sport) as NYU Commencement Banner Bearer, and Class Representatives Allegra Saltzman, BS in Sport Management (Preston Robert Tisch Institute for Global Sport) and Elizabeth Karathra, MS in Integrated Marketing (NYU SPS Integrated Marketing & Communications) #NYU2024 #NYUSPS2024 #WeAreSPS ©Olivo: Courtesy of New York University Photo Bureau NYU SPS Tisch Center of Hospitality Preston Robert Tisch Institute for Global Sport NYU SPS Center for Global Affairs NYU Schack Institute of Real Estate NYU SPS Center for Publishing and Applied Liberal Arts (PALA) NYU SPS Integrated Marketing & Communications NYU SPS Division of Applied Undergraduate Studies NYU SPS Human Capital Management

More evidence of the kind of faculty and graduate students we are lucky to have here at NYU SPS Integrated Marketing & Communications. Great work Ken Kerrigan, APR and students! We appreciate your dedication to learning and giving back. And, we're so glad The Bowery Mission was able to receive this thoughtful donation. 💜📰 #WeAreSPS #NYUSPSIMC

Start your marketing and advertising journey online with our "Foundations of Advertising Research" course on June 17th! June 17 - August 4, 2024 Learn 💯 online! 📈 Evaluate the range of research methodologies for the advertising and marketing purpose. 📈 Develop an understanding of qualitative and quantitative research methods, and analyze various types of behavioral data for measuring campaign impact. 📈 Create a high-level research plan to address a marketing need with the measurements for success metrics. Complete weekly assignments online at your own pace with ONE weekly live session on Tuesday's from 7pm to 8pm. REGISTER BY TUESDAY, MAY 30, 2024 AT 12PM ET! Learn more at bit.ly/CE1004 NYU School of Professional Studies Advertising Research Foundation (ARF) #nyuspsimc #wearesps #nyusps #marketing #marketingresearch #advertising #communications

"New York University has always been a dream. I still remember seeing the acceptance letter and saying I can't believe this." - Ekta Khurana, current Integrated Marketing student. Ekta, originally from India, pursued her academic and professional journey with remarkable strides. She completed an MBA at Case Western Reserve University, during which she engaged actively as the President of the graduate student body and initiated a podcast to enhance interactions among students and faculty while exploring brand partnerships. Graduating in 2022, she took on a challenging marketing role tailored for her by The Goodyear Tire & Rubber Company. Realizing her passion for marketing, Ekta decided to pursue a second master's degree in Integrated Marketing at NYU School of Professional Studies. Her proactive engagement continued as she joined the NYU SPS Integrated Marketing Association (IMA) and took on significant responsibilities like managing social media. Ekta's journey illustrates the importance of pursuing your passions and leveraging diverse skills to navigate a fulfilling career path. Learn more about the MS in Integrated Marketing: https://lnkd.in/ePBg75mF #WeAreSPS

The NYU SPS Integrated Marketing Association (IMA) and the NYU PRLeague recently earned several NYU School of Professional Studies Student Life Awards at the Passing the Torch Ceremony. Two "Program of the Year" awards were given to the AI Nexus Summit event (a DPB collaboration) and the Skill Development event (a collaboration with the International Club). The "IMA Rising Star" award was given to Christina Yang, the outgoing IMA Secretary. The "IMA MVP" award was given to Sandy Wu, the outgoing IMA Vice President. The "Commencement Video Profile (Graduate)" award was given to Ye T., the outgoing IMA President. The "PRL Rising Star" award was given to Jenny Zhi , the outgoing PRL Vice President, and the "PRL MVP" award was given to Sandra Elsa Aby, the outgoing PRL President. Congratulations to all of IMA and PRL club awardees -- and big thanks to all members for collaborating with others clubs and departments to create tailored events for our students. Your organizations are incredible resources for students. We hope outgoing members enjoy commencement and we thank you for passing the torch to incoming club members. We'll miss you. Bravo! #WeAreSPS #NYUSPSIMC #NYUSPS

Congrats to all Tech Duels participants at NYU SPS Integrated Marketing & Communications. Moderating the competition gave me a front row seat to your professionalism, talent and debate skills. Inspiring indeed! Thank you Milos Bujisic for the opportunity. Thank you Angie Kamath for serving as one of the judges. ⬇

Meet IMC alum Jamila Black, M.S. ('20): "Growing up in the Bronx, I always aspired to follow in the footsteps of Angie Martinez, drawn to her deep-rooted connection to community and culture. Pursuing my undergraduate studies at the University at Albany, I graduated in 2016 with a BA in communications and public relations, alongside a minor in sociology. I found sociology particularly intriguing for its exploration of social welfare and diverse perspectives, which broadened my outlook. Prior to studying at New York University, I ventured into political communications, initially seeing public service as a promising career path. However, amidst the 2016 election, my perspective shifted. I gained valuable experience through legislative internships, working for Albany County and Mayor De Blasio. Yet, by the year's end, I felt compelled to make a career shift. After my time at Albany, I had the privilege of meeting Professor Kerry O'Grady, who helped me realize the potential to merge my love for community and culture with a career in public relations again. This realization led me to NYU School of Professional Studies' program, where I delved deeper into communications and advocacy under the mentorship of Professor Stephanie A. Mattera. Her course, 'Communications and Advocacy,' was a turning point, introducing me to the realm of corporate social responsibility. After graduating in 2020, I took a role at Mother Cabrini Health Foundation, where I now use the skills I have developed to ignite meaningful change." Learn more about NYU SPS Integrated Marketing & Communications: https://lnkd.in/gErQvu2A

Heartfelt thanks to Brandi Boatner and the PRSA Tri-State District for including NYU School of Professional Studies in the 2024 Tri-State District Conference and for the District's moving tribute to Michael Diamond, whose legacy continues to inform and inspire us at #NYU and across the industry. The depth and breath of learning and networking makes the Tri-State District Conference a must-attend every year -- and especially in this year of "Strategic Shifts." Whether pitching in to help with event logistics (well done Cynthia Xia and Peter Dicce), managing the #NYU SPS table (kudos to the always awesome David Rothenberg), answering questions about our Executive Master's in Marketing Communications (thank you Douha B.), or representing team IM&C (Milos Bujisic, Stephanie A. Mattera, Kathleen Rennie, Ph.D., APR, Fellow PRSA, Tommaso Calderan , Quynline Lam), we are thankful for the opportunity to learn, connect, celebrate....and pay much deserved tribute. #WeAreSPS #NYUSPS #NYUSPSIMC #PRSATriState

What an honor (and blast) to meet these future IM&C students at the NYU School of Professional Studies New Graduate Student Welcome Event. They are ready to own their place in the center of marketing, media and public relations -- NYC. And, they already connected with the NYU PRLeague and the NYU SPS Integrated Marketing Association (IMA) . #WeAreSPS #NYUSPSIMC

Congratulations Emma Chamandy and Sabrina Wu! We're so proud of you both, and thank you for representing IM&C at the #PRWeekCrisisComms conference. We're also sending a HUGE thank you to Professor Stephanie A. Mattera, for guiding our students and continuously supporting them. #WeAreSPS #NYUSPSIMC