Is the customer truly at the center of your organization? Utilities can point to a strong history of high reliability, low rates, strong customer service, and innovative demand-side management (DSM) programs, but the business, technological, and customer landscape is going through a process of rapid and profound change.
Customers are empowered with an unprecedented breadth of options from outside companies. How can utilities position themselves as the energy services provider of choice going forward? It will take a holistic and integrated approach—one that most utilities are currently unable to accomplish because of historic business models and organizational structures. That's where Customer-Side Management (CSM) comes in.